What's in a Name? July 29 2014
We are often asked how we came up with the name Noble Coyote. If you are familiar with our coffee, you probably know that fair & ethical trade is very important to us. In the coffee world, a "coyote" is a middleman that often takes advantage of the farmers. The coyotes purchase coffee for a very low price and then will resell it at a huge mark-up to distributors. We are dedicated to paying a fair price, often well over the fair trade minimum, for our coffee. So we find sources that show transparency in their trade, are Fair Trade cooperatives or we buy directly from the farmer.
We are the Noble Coyote, so you can feel good about what's in your cup.